Building a Continuum of Care to Support Exclusive Breastfeeding in New York State

August 4, 2016 @ 8:30 am – 10:30 am

A mother’s decision on how to feed her baby is one of the most important decisions she will ever make.  Research shows that exclusive breastfeeding provides unique health benefits to both infants and mothers, including decreased risks for infections, obesity, cancer and chronic diseases, as well as increased immunity and brain function. Exclusive breastfeeding for the first year of life, along with complementary foods offered at around age six months, is a goal in the New York State Department of Health (NYSDOH) Prevention Agenda, the WIC State Plan and is closely aligned with the New York State Maternal and Child Health Action Plan. Exclusive Breastfeeding is recommended by the American Academy of Pediatrics (AAP), the American Congress of Obstetricians and Gynecologists (ACOG) and the World Health Organization (WHO), among others. Because of the known health benefits of breastfeeding and the risks of not breastfeeding, it is more than a lifestyle choice, it is a public health priority.

Consistent, continuous breastfeeding education and support from health care practitioners, WIC Program staff and community health workers who are knowledgeable about breastfeeding are vital to achieving desired breastfeeding outcomes.  In an effort to increase exclusive breastfeeding rates in New York State, the NYSDOH implemented three core strategies to unify the health care messages and practices offered to women and infants during the prenatal, intrapartum and postpartum periods. The continuum of care amongst providers stemming from these strategies is positively impacting women’s breastfeeding experiences, thus improving breastfeeding outcomes.

The 2016 Breastfeeding Grand Rounds will highlight these three interventions – the WIC Program’s “Exclusive Breastfeeding Learning Community,” the “Breastfeeding Quality Improvement in Hospitals,” and the “Breastfeeding Friendly Practice Designation.”  The webcast will feature Dr. Ruth Lawrence from the University of Rochester and the NYSDOH program leaders who pioneered these interventions. The panelists will share strategies, challenges and best practices that are positively changing breastfeeding trends in New York State.



Ruth Lawrence, MD, Professor of Pediatrics, Obstetrics, and Gynecology, University of Rochester School of Medicine and Dentistry

Patricia Jordan, MS, RDN, CDN, Assistant Director, Bureau of Women, Infant and Adolescent Health, New York State Department of Health

Deborah Gregg, MPH, RDN, CDN, CLC, Nutrition Policy Coordinator, Division of Chronic Disease Prevention, New York State Department of Health

Kate Rose Bobseine, MPH, CLC, Obesity Prevention Program Coordinator, Bureau of Community Chronic Disease Prevention, New York State Department of Health

Howard A. Zucker, M.D., J.D., New York State Commissioner of Health, a distinguished physician internationally recognized for his work to advance global health will also be featured in this year’s Breastfeeding Grand Rounds.

Target Audience
Physicians, Nurse Practitioners, Midwifes, Registered Dietitians, Registered Nurses, WIC Nutritionists,   Breastfeeding Coordinators, Peer Counselors, Certified Lactation Counselors, International Board Certified Lactation Consultants, Health Educators, Hospital Administrators, Policy Makers, Health Care Professionals, Community Health Workers and Mothers.

Program Objectives
After watching this broadcast participants will be able to:

  1. Describe two components of the New York State WIC Exclusive Breastfeeding Learning Community
  2. Describe three required criteria for achieving the New York State Breastfeeding Friendly Practice Designation
  3. List two benefits of incorporating Breastfeeding support services into medical practices
  4. Describe three components of the New York State Breastfeeding Quality Improvement in Hospitals Initiative
  5. List three ways that WIC programs, obstetric, pediatric and family practices can support breastfeeding

Federally funded through the United States Department of Agriculture and the New York State Special Supplemental Nutrition Program for Women, Infants and Children (WIC).


Lactation Continuing Education Recognition Points (L-CERPs)

CERPs are allocated by IBLCE, Approval Number C1661287. This activity has been approved for 2.0 L-CERPs.
L-CERPs will be available until August 3, 2017

Continuing Medical Education Contact Hours

The School of Public Health, University at Albany is accredited by the Medical Society of the State of New York (MSSNY) to provide continuing medical education for physicians.
The School of Public Health, University at Albany designates this enduring material for a maximum of 2.0 AMA PRA Category 1 CreditsTM.  Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Continuing education credits will be available until August 2019.

The planners, moderator, and presenters do not have any financial arrangements or affiliations with any commercial entities whose products, research or services may be discussed in
this activity.


No commercial funding has been accepted for this activity.